Social SEO

Instagram Search Has 2 Billion Users Waiting to Find You.

Instagram's search engine processes billions of queries monthly. Google indexes Instagram content. Alt text, captions, and hashtags are all ranking signals.

Monthly active users

Google

Indexes Instagram content

Alt Text

Indexed by both platforms

What We Optimize ↓

What We Optimize

Every Instagram Search Signal We Target

Profile Optimization

✓Username and name field keywords
✓Bio keyword strategy
✓Category selection
✓Contact information completeness
✓Highlights with SEO-optimized covers
✓Link-in-bio optimization

Posts & Reels

✓Caption keyword research
✓Alt text optimization for every post
✓Hashtag strategy (30-tag research)
✓Location tagging strategy
✓Reels audio and text overlay SEO
✓Carousel post optimization

Search Discovery

✓Explore page optimization
✓Instagram SEO keyword mapping
✓Content pillar strategy
✓Collaboration and mention strategy
✓Stories with keyword stickers
✓Google indexation of Instagram content

Hidden Ranking Factor

Alt Text Is Instagram's Secret SEO Weapon

Most brands ignore Instagram's alt text feature. That's a mistake. Instagram uses alt text to understand what's in your images and surface them in search results — both on Instagram and Google.

We write custom alt text for every post with targeted keywords. This means your content appears when users search for topics related to your business, even if they've never followed you. It's one of the most underutilized ranking signals on the platform.

2 Billion People Search Instagram. Are They Finding You?

Instagram SEO that optimizes every profile element, post, and Reel for discovery.

✓2B users✓Alt text optimization✓Google indexed✓Monthly reporting